SSPA - Selling Styles Profile Analysis

Leverage Your Team’s Natural Selling Strengths

The SSPA helps managers understand how individual salespeople approach the selling process. It identifies both primary and secondary selling styles and evaluates whether the salesperson can flex their style based on different selling situations or client expectations.

This information is especially useful in team-building, onboarding, and coaching. Managers can use the SSPA to align sales roles with natural strengths, reduce friction in cross-functional communication, and improve client engagement. It also helps diagnose when a salesperson’s style may be mismatched with their market or buyer profile.

By knowing how your reps sell—and whether they can adapt—you can provide more precise development and improve sales effectiveness across the board.