BSRP Leadership
Suzanne C. Dudley, CPA
President & CEO
Suzanne C. Dudley, daughter of BSRP’s Co-Founder, George W. Dudley, has worked at BSRP in many different capacities since the early 1980s. In 2004, she was appointed as Director of Finance, and in January 2012 she was promoted to President and Chief Financial Officer.
Prior to 2004, Suzanne worked in public accounting where she advised small and medium-sized businesses across many industries on topics related to tax compliance, accounting systems, financial reporting, budgeting, strategic planning, etc.
In her current role as President, Suzanne is responsible for the development and management of the company’s strategic plan, which includes initiatives such as resource allocation, channel management, and new product development.
She is the author of, Relentless: The Science of Barrier-Busting Sales a book for the modern professional. Whether you sell a product or service or market yourself, you can learn to overcome the fears that hold your career hostage. Become an effective advocate for your interests – proudly, ethically, and above all, relentlessly. Find out more at barrierbustingsales.com or follow Suzanne’s Amazon Author page at amazon.com/author/suzannecdudley.
Suzanne earned a B.S. in Business with an Accounting Specialization, and a M.S. in Accounting with a Taxation Specialization from the University of Texas at Dallas. She is also a licensed Certified Public Accountant as well as a member of the American Institute of Certified Public Accountants and the Texas CPA Society.
Trelitha Bryant
VP. Field Research and Training
For over twenty years, Trelitha Bryant has served as a theoretical and applied research analyst at Behavioral Sciences Research Press (BSRP), completing research projects and constructing statistical models associated with the influence of impaired social contact initiation (or sales call reluctance) on the effectiveness of clientele-building activity. At present, Bryant directs the world’s largest database on sales call reluctance. She is also one of the principal co-developers of BSRP’s flagship assessment, the Sales Preference Questionnaire/Full Spectrum Advocacy (SPQ*Gold®/FSA). She also collaborated in developing the equations that produce the actionable reports used by organizations world-wide to forecast probable level of sales performance.
During her tenure, Bryant has presented numerous research studies at the Southwestern Psychological Association (SWPA) and the Society for Industrial and Organizational Psychology (SIOP). Bryant has also been a keynote speaker for the Society for Applied Multivariate Research, and she has presented BSRP research at numerous management-level training events in the US, Europe and Australia.
Prior to joining BSRP, Bryant served as a survey researcher for the Under Secretary of the Navy, Total Quality Leadership (TQL) Office. While there, she helped organize and direct the largest Navy-wide study of quality leadership practices ever conducted. She also collaborated in survey research training and co-authored a Navy handbook on Total Quality Leadership.
Ms. Bryant earned a Bachelor of Science degree in Mathematics from Creighton University, in Nebraska and completed graduate courses at Southern Methodist University. A life-long learner, she continues to investigate the various forms of sales inhibitions and motivational influences associated with sales productivity.
BSRP Staff
Operations Manager
IT Manager
BSRP Co-Founders
Co-Founder of BSRP, M.S., author of Influence of fear on the behavior of people at work
Dudley is the director of BSRP’s Scientific Advisory Board and Co-founder of BSRP.
He holds both bachelor’s and master’s degrees in research psychology. His work is extensively published in the popular and trade press. Each year, Dudley has the opportunity to present his work in a variety of capacities, including large group, radio, and television.
His pioneering research on the influence of fear on the performance of people at work, especially sales professionals, is recognized internationally. Many of the psychological constructs he discovered, such as “Recruitment Reluctance,” the 16 types of “Sales Call Reluctance®,” and “Hyper Professionalism” have become part of the standard lexicon of growth-oriented organizations.
Dudley and Co-author, Shannon L. Goodson, have written several psychological tests, including the Sales Preference Questionnaire™(SPQ*Gold/FSA™), Recruiting Preferences Measure™, Career Styles Inventory™, Selling Styles Profile Analysis™, and Meeting People Questionnaire™. Dudley’s research papers—many based on large, international samples—span a variety of topics, including: the relative tendency of salespeople in different countries to exaggerate their answers when completing psychological tests, differences in motivation to sell by country, how sales Call Reluctance® differs from social phobia, low self-esteem, anxiety and other more generic diagnoses, and which selling styles tend to be most susceptible to Sales Call Reluctance®.
His biography is included in honorary publications, such as Who’s Who in Science and Engineering and Who’s Who in America.
Co-Founder and CEO, BSRP, Author, Women and visibility management in the workplace
Although Goodson has both a bachelor’s and a master’s degree in psychology, it was her natural business ability that made her the guiding force behind the successful growth and development of BSRP’s product array and international operations, which now include more than a dozen countries.
Goodson has published scholarly articles and presented scientific papers dealing with women’s issues, sales productivity, psychological testing, and other topics. She is listed in several honorary publications, including Who’s Who of American Women. Goodson and Co-author, George W. Dudley, have written several psychological tests, including the Sales Preference Questionnaire™(SPQ*Gold/FSA™), Recruiting Preferences Measure™, Career Styles Inventory™, Selling Styles Profile Analysis™, and Meeting People Questionnaire™.